As befitting Sequoia, the prospectus investment strategy section was a joy to read. Eloquently states that it'll look for value and growth companies and that "No weight is given to technical stock market studies."

• Sequoia ETF - $SEQ
Fees: 0.99%

They even got a dedicated website, but currently you'll need a sign in and password:

https://www.sequoiaetf.com/

Sequoia Fund:

https://www.sequoiafund.com/about/

Ruane Cunniff LP announcement:

https://www.ruanecunniff.com/sequoia-etf/

Filing is here

#ETF #NewETF 

https://x.com/ETFhearsay/status/2110849225647136845?s=20

• Harbor Managed Futures ETF

Eff: Dec 29, 2026
Fees: [tba]

Commodity, bond and short-term interest rate futures contracts, pursuing a systematic strategy that takes long and short positions across these markets using quantitative models that combine trend-following signals with other non-trend signals evaluated over multiple time horizons. 

Subadviser Altis Partners (Jersey) Limited on position sizes and directions based on expected return, risk, and transaction costs.

Filing: https://www.sec.gov/Archives/edgar/data/1860434/000119312526422810/d206359d485apos.htm

#ETF #NewETF @ALTIS @HarborCapital @AltisPartners

New ETF filed that tracks the performance of the Nasdaq 100 but also has a distribution rate of 5% to 12%! Even its alluring ticker is "Juicy Q"

• Aptus Nasdaq-100 Enhanced Yield ETF - $JUCQ

Eff: Dec 29, 2026
Fees: [tba]

Stocks of the Nasdaq-100 Index and total return swaps implementing a systematic trading strategy ... to maintain relatively stable monthly distributions at an annualized rate of approximately 5% to 12% while tracking the Nasdaq-100 Index as its reference index.

Filing: https://www.sec.gov/Archives/edgar/data/1540305/000089418926029378/aptusnasdaq100enhancedyiela.htm

#ETF #NewETF @DrawdownPatrol 

Direxion filed what seemed like standard  thematic tech index ETFs, but the twist is that the two AI power ETFs track indices of electricity futures contracts. One of these is in the front 6 contracts, while the other one invests in 72 contracts, 6 contracts with 12 expiries each.

• Direxion Memory ETF
• Direxion AI Powered Electricity Commodity ETF
• Direxion AI Powered Electricity Commodity - Long Dated ETF

Eff: Dec 28, 2026
Fees: [tba]

Website: http://direxion.com/

Filing: https://sec.gov/Archives/edgar/data/1424958/000119312526421622/d155017d485apos.htm

#ETF #NewETF @DirexionLETFs

• The Future Fund Long/Short ETF - $FFLS

Eff: Dec 28, 2026
Fees: 1.00% management fees (1.60% expense ratio in previous Trust)

Website: http://futurefundetf.com

Companies positioned to benefit from emerging secular trends ('thematic winners') and short positions in companies expected to be negatively affected by such trends ('thematic losers') or those with weakening fundamentals and excessive valuation. The Fund is managed with a net long exposure bias but has the ability to have net short exposure, and may also use derivative instruments including swap agreements, options, futures, and forward contracts to adjust exposure and hedge portfolio value.

Filing here

 
#ETF #NewETF 
@futurefund

Franklin enters the covered call ETF space, with bi-weekly or "payday-like" distributions. One of the ETFs uses the S&P 500 as base, the other uses Nasdaq 100, but they don't track the indices. Portfolio is enhanced, meaning they either buy winners and sell losers, or tweak the positions relative to the underlying index.

• Franklin PayDay Core Enhanced Equity Income ETF

• Franklin PayDay Innovation Enhanced Equity Income ETF

Eff: Dec 28, 2026

Fees: 0.27%

Website: http://franklintempleton.com

Putnam Investment Management, LLC and ClearBridge Investments, LLC are the “equity sub-advisors”.

Filing is here

#ETF #NewETF 

@FranklnTempletn

@PutnamToday

@Clear_Bridge

Simplify filed 4 ETFs that toggle between two underlying strategies depending on investment environment. The cool part of these is that each one of the new ETFs uses a pair of existing Simplify ETFs, mainly through swaps. The 4 use different combinations of 4 other Simplify ETFs listed below, and charge just 0.10% in annual fees.

• Simplify Aggregate Bond PLUS Managed Futures Funds ETF
• Simplify Global Equity PLUS Aggregate Bond ETF
• Simplify Global Equity PLUS Managed Futures Funds ETF
• Simplify US Equity PLUS Aggregate Bond ETF

Eff: Dec 28, 2026
Fees: 0.10% each after 0.10% waiver

Website: http://simplify.us/etfs

Underlying ETFs:
Simplify Managed Futures Strategy ETF $CTA
Simplify Affinity World Leaders ETF $WLDR
Simplify US Equity Income ETF $SPUC
Simplify Aggregate Bond ETF $AGGH

Filing here: 
#ETF #NewETF @SimplifyAsstMgt @PaulKim_ETFs

REX filed 2x Leveraged Stock Trios ETFs, with a focus on the Far East. Each ETF aims to deliver 2x the daily performance of a basket of three stocks.

• REX 2x Kioxia / Samsung Electronics / Sk hynix Daily Target ETF

• REX 2x Hanwha Aerospace / Korea Aerospace Industries / Hyundai Rotem Daily Target ETF

• REX 2x Murata / Samsung Electro-Mechanics / Taiyo Yuden Daily Target ETF

• REX 2x Tokyo Electron / Advantest / Disco Daily Target ETF

• REX 2x Fujikura / Sumitomo Electric / Furukawa Electric Daily Target ETF

• REX 2x HD Hyundai Electric / Hyosung Heavy Industries / LS Electric Daily Target ETF

• REX 2x Siemens Energy / Mitsubishi Heavy Industries / Doosan Enerbility Daily Target ETF

• REX 2x HD Korea Shipbuilding & Offshore / Hanwha Ocean / Samsung Heavy Industries Daily Target ETF

Eff: Dec 28, 2026

Fees: [tba]

Filing here.

#ETF #NewETF 

@REXShares

• SP Funds Equity Income ETF - $SPDI
• SP Funds U.S. Small Cap ETF - $SPUR

Eff: Dec 23, 2026
Fees: 0.49% each

Track indices of US stocks screened for Shariah compliance and quality factors, constructed and maintained by S&P Dow Jones Indices.

Filing here.

#ETF #NewETF 
@SPFundsOnline

Tradr 2X Short $ASTS Daily ETF
Tradr 2X Short $IGV Daily ETF
Tradr 2X Short $MRVL Daily ETF
Tradr 2X Short $NASA Daily ETF
Tradr 2X Short $NOW Daily ETF
Tradr 2X Short $QTUM Daily ETF
Tradr 2X Long $FCEL Daily ETF
Tradr 2X Long $FIX Daily ETF
Tradr 2X Long $FRVO Daily ETF
Tradr 2X Long $IQMX Daily ETF
Tradr 2X Long $NASA Daily ETF
Tradr 2X Long $NXT Daily ETF
Tradr 2X Long $QTUM Daily ETF
Tradr 2X Long $QXO Daily ETF
Tradr 2X Long $SANM Daily ETF
Tradr 2X Long $SATL Daily ETF
Tradr 2X Long $SECZ Daily ETF
Tradr 2X Long $VISN Daily ETF

https://tradretfs.com/etfs

@REXShares  
@TradrETFs

• REX Peptide ETF - $PEPT

Eff: Oct 9, 2026
Fees: 0.65%

Tracks index of “Peptide Companies”:

1. Therapeutics & Medicine: Companies researching, developing, or commercializing clinical peptide drugs (e.g., GLP-1s, insulin, synthetic peptide therapies).
 
2. Manufacturing & Medical Devices: Companies providing essential infrastructure, including peptide contract manufacturing (CDMOs), specialized delivery devices & technology (e.g., auto-injectors, oral delivery mechanisms), and diagnostic tools.
 
3. Nutraceuticals & Supplements: Companies producing ingestible consumer health products utilizing bio-active peptides (e.g., dietary collagen peptides, sports nutrition).
 
4. Cosmeceuticals & Skincare: Companies formulating and commercializing topical cosmetic products that rely on peptide technologies for skin health, anti-aging, or dermatological benefits.

B-filing here. 

#ETF #NewETF @REXShares #peptides

• State Street® S&P 500® Consumer Discretionary Market Sector SPDR® ETF - $XLYM
• State Street® S&P 500® Consumer Staples Market Sector SPDR® ETF - $XLPM
• State Street® S&P 500® Energy Market Sector SPDR® ETF - $XLEM
• State Street® S&P 500® Technology Market Sector SPDR® ETF - $XLKM

Eff: Oct 9, 2026
Fees: 0.12% each

This is an esoteric product launch to address index capping, so put on your inside baseball "caps" and read on.

Most of the OG select sector SPDR ETFs have been around since 1998, but they track modified S&P sector indices to adhere to the 5/25/50 rule for tax reasons (if enough people like this tweet or ping me I'll explain that in more detail).

These modified indices held back the performance of some of the select sector ETFs when compared to the performance of their corresponding "pure" uncapped sector indices, especially in technology as strong performing companies were kneecapped. Furthermore, the select sector ETFs were not modular: investors holding all 11 ETFs did not get the full S&P 500.

Thus, this batch of 4 sector ETFs were developed, and each "track" the full uncapped eponymous sector index. These ETFs do so by holding the underlying select sector ETF then add single names and derivatives to patch up the missing weights.

Investors can now have full exposure to the sector they want, and also ensures the sector ETFs are modular: Holding all 11 should now add up to the S&P 500.

This also provides another revenue line for State Street from sectors, in addition to the premium income lineup they launched last year. The new sector ETFs charge 50% more (12 bps vs 8 bps) than the select sector ETFs and although acquired fund fees are reimbursed, that's still 4bps more for the Bean Town manager. The 2bps 12b-1 fees remain safe, too, within the underlying select sector ETF. 

Prospectus here.

Select Sector SPDR dedicated website here, courtesy 12b-1.

#ETF #NewETF @StateStreetETFs @SectorSPDRs 

• HCM Select 50 ETF - $FIFT

Eff: Oct 9, 2026
Fees: 1.35%

Actively managed ETF that scores S&P 500 stocks each quarter on dividend yield and EBITDA/EV, holds roughly the top 5 in each of the 10 sectors equal-weighted within sector, and uses a proprietary trend model (HCM-BuyLine) that can move it anywhere from 0% to 100% in cash. Uses Scotiabank U.S. Top 50 Large Cap Dividend Index as benchmark.

Howard Capital Management

Prospectus here.

#ETF #NewETF @Howard_CM 

• Tradr Triple Threat 2X Long Space Daily ETF
• Tradr Triple Threat 2X Long Memory Daily ETF
• Tradr Triple Threat 2X Long Quantum Daily ETF

Fees: 1.49% each

Each ETF will hold three stocks in the industry denoted in its name, and then use derivatives to obtain exposure to 200% of daily performance of that trio of companies. The triplet composition may change over time.

*SPACE: AST SpaceMobile $ASTS | Rocket Lab Corp $RKLB | Space Ex Tech $SPCX
 
*MEMORY: Micron Tech $MU | Sandisk Corp $SNDK | SK hynix $SKHY
 
*QUANTUM: IONQ $IONQ | D-Wave Quantum $QBTS | Rigetti Computing $RGTI

Shares registered, still awaiting effective prospectuses for tickers. Nothing at DTC or NSCC yet as of 4PM ET.

Original filing:

#ETF #NewETF  @TradrETFs

 • Avos Global ETF

Eff: Dec 23, 2026
Fees: [tba]

Avos Capital Management, LLC, employs a multi-step, country- and company-level investment process that dynamically constructs a portfolio by assessing long-term structural valuation measures and shorter-term market dynamics across countries, regions, sectors, and companies. At least 30% in non-US stocks.

Prospectus here. 

#ETF #NewETF 

@alphaarchitect

Listing this week and next on Xetra, LSE, and Borsa Italiana.

T. Rowe Price Integrated Global Equity UCITS ETF | ISIN: IE000EZK03S4 | Xetra: $TRPG

T. Rowe Price Integrated US Equity Enhanced Index UCITS ETF | ISIN: IE000XY8XBU2 | Xetra: $TRPU

* $TRPG at 0.25% and $TRPU at 0.14% but waived to _0.00%_ to at least October next year. Unfortunately the prospectus, KID, PRIPs or even factsheet nowhere to be found so this is just literally hearsay (!) for now. 

I can confirm from the Central Bank of Ireland's registers that the ETFs were "approved" back in September, but as the prospectus distribution is pushed to exchanges/issuers instead of a centralized location investors are at the mercy of varying degrees of document presentation. I really appreciate the SEC's EDGAR much more now.

ETF issuers entering the European market really need to have all the fund documentation lined up with the launch date, at the same time they put out all the marketing and press releases go out.

Xetra TRPG

@TRowePrice #UCITsETFs

Zacks ETFs to acquire sister mutual fund assets effective Nov 20, 2026

Zacks All-Cap Core ETF - $ALLZ
Zacks Small-Cap Core ETF - $ZCAP

Target mutual funds:
Zacks All-Cap Core Fund (~$40 million AuM)
Zacks Small-Cap Core Fund (~$35 million AuM)

Acquisition filing here.

Prospectus of the new ETFs filed July 21 here.

HANetf listed two systematic strategy index ETFs for Trading Central today 9 Oct 2026, bringing the TC franchise to 3:

Trading Central Quant Global 50 Equity UCITS ETF - ISIN: IE000YM4FP49
Trading Central Quant U.S. 50 Equity UCITS ETF - ISIN: IE000M5KXSP3

Fees: 1.00% each
Each launched with $500,000 in seed.

Each track an index of 50 stocks selected via a proprietary five factor quantamental process.

Prospectuses:
Trading Central Quant Global 50 Equity UCITS ETF

Trading Central Quant U.S. 50 Equity UCITS ETF

Product pages:

Trading Central Quant Global 50 Equity UCITS ETF

Trading Central Quant U.S. 50 Equity UCITS ETF

Trading Central

MORE ETF HEARSAY

 

LinkedIn: Henry Jim

henry@etfhearsay.com
X/Twitter: @ETFhearsay

Name: ARK Transparency ETF
Ticker: TBD
Exchange: TBD

Expense ratio: 0.00%
Original filing date: August 31, 2021
Effective date: November 15, 2021
Listing Date: TBD

CUSIP: TBD

Active: No
Index: Transparency Index
Constituents: 100
 
Adviser: ARK Investment Management LLC
Administrator: The Bank of New York Mellon
Fund accountant: TBD
Transfer agent: The Bank of New York Mellon
Custodian: The Bank of New York Mellon
Distributor: Foreside Fund Services, LLC
Legal counsel: Dechert, LLP
External accounting: TBD
Compliance: TBD
 
Prospectus is here.
 
Company URL: https://ark-invest.com/

 
Portfolio Managers: Cathie Wood

MORE ETF HEARSAY

 

• LinkedIn: Henry Jim
• henry@etfhearsay.com
• Twitter: @ETFhearsay

SPDR SSGA Ultra Short Term Bond ETF (ULST)

Changes effective: October 31, 2021

• Minimum grade for eligible bonds from A to BBB- (S&P); and from A3 to Baa3 (Moody's)

• Allow up to 10% in junk bonds

• Duration increase from 3-9 mos to <1yr

• Maturity increase from 6-18 mos to <2.5yrs

• Allow use of derivatives to manage fund duration, maturity, quality

Prospectus:
https://sec.gov/Archives/edgar/data/1516212/000119312521257542/d198453d485apos.htm

MORE ETF HEARSAY

 

• LinkedIn: Henry Jim
• henry@etfhearsay.com
• Twitter: @ETFhearsay

 

It was inevitable: an active fund that declares it will hold similar components of an index.

Name: Wahed Dow Jones Islamic World ETF

Ticker: UMMA
Exchange: NASDAQ
Expense ratio: TBD
Original filing date: August 30, 2021
Effective date: November 15, 2021

Listing Date: TBD

CUSIP: TBD

Active: Yes

Index / Benchmark: Dow Jones Islamic International Titans 100 Index
Best of both worlds: securities research and selection outsourced, but discretionary control and flexibility in managing fund. 

Ticker is possible reference to "𝘜𝘮𝘮𝘢𝘩", commonly used to refer to the collective community of Islamic peoples.
https://en.wikipedia.org/wiki/Ummah

Prospectus:
https://www.sec.gov/Archives/edgar/data/1683471/000089418921006279/wahedislamicworld485a.htm

MORE ETF HEARSAY

 

• LinkedIn: Henry Jim
• henry@etfhearsay.com
• Twitter: @ETFhearsay

 

6 ETFs listed in the U.S. this week

China strategy, mutual fund active ETF, random leveraged thematic, pricey boutique, and then iShares...

Ticker - Name - Expense Ratio

2021.06.09 - Wednesday

KTEC - KraneShares Hang Seng TECH Index ETF (0.69%)

TSPA - T. Rowe Price U.S. Equity Research ETF (0.34%)

2021.06.10 - Thursday

TENG - Direxion Daily 5G Communications Bull 2X Shares (1.07%)

OOTO - Direxion Daily Travel & Vacation Bull 2X Shares (1.07%)

EOPS - Emles Alpha Opportunities ETF (1.95%)

IDAT - iShares Cloud 5G and Tech ETF (0.47%)

MORE ETF HEARSAY

 

• LinkedIn: Henry Jim
• henry@etfhearsay.com
• Twitter: @ETFhearsay

3 ETFs listed in the U.S. this week
Relatively quiet week in ETF launches, reflection of low number of filings back in March (dead of winter?)

Ticker - Name - Expense Ratio

2021.05.18 - Tuesday

JUNZ - TrueShares Structured Outcome (June) ETF (0.79%)

WDNA - WisdomTree BioRevolution Fund (0.45%)

CRUZ - Defiance Hotel, Airline, and Cruise ETF (0.45%)

MORE ETF HEARSAY

 

• LinkedIn: Henry Jim
• henry@etfhearsay.com
• Twitter: @ETFhearsay

9 ETFs listed in the U.S. this week

What a week: Meme ETFs, Bitcoin-esque ETFs, old veteran money manager, old insurance provider, and fittingly, a psychedelics.

Ticker - Name - Expense Ratio

2021.05.25 - Tuesday

FOMO - FOMO ETF (0.90%)

FATT - Fat Tail Risk ETF (1.15%)

SPBC - Simplify U.S. Equity PLUS Bitcoin ETF (0.50%)

2021.05.26 - Wednesday

PGRO - Putnam Focused Large Cap Growth ETF (0.55%)

PVAL - Putnam Focused Large Cap Value ETF (0.55%)

PFUT - Putnam Sustainable Future ETF (0.65%)

PLDR - Putnam Sustainable Leaders ETF (0.59%)

2021.05.27 - Thursday

PXUS - Principal International Adaptive Multi-Factor ETF (0.24%)

2021.05.28 - Friday

PSY - Defiance Next Gen Altered Experience ETF (0.75%)

MORE ETF HEARSAY

 

• LinkedIn: Henry Jim
• henry@etfhearsay.com
• Twitter: @ETFhearsay

 

10 ETFs listed in the U.S. this week

On the one hand we are seeing a maturing of the ETF market with this broad range of ETF launches, but it's also a testament to the ground yet to be covered by investment strategies.

Ticker - Name - Expense Ratio

2021.05.18 - Tuesday

LGBT - LGBTQ + ESG100 ETF (0.75%)
GLDB - Strategy Shares Gold-Hedged Bond ETF (0.79%)

2021.05.19 - Wednesday

DSPC - The De-SPAC ETF (0.75%)
SOGU - The Short De-SPAC ETF (0.95%)

2021.05.20 - Thursday

LQDB - iShares BBB Rated Corporate Bond ETF (0.15%)

PLRG - Principal U.S. Large-Cap Adaptive Multi-Factor ETF (0.15%)
PLTL - Principal U.S. Small-Cap Adaptive Multi-Factor ETF (0.19%)
QQQA - ProShares Nasdaq-100 Dorsey Wright Momentum ETF (0.58%)
NTSI - WisdomTree International Efficient Core Fund (0.26%)
NTSE - WisdomTree Emerging Markets Efficient Core Fund (0.32%)

MORE ETF HEARSAY

 

• LinkedIn: Henry Jim
• henry@etfhearsay.com
• Twitter: @ETFhearsay